Understanding it
What this is, what it is not, and what the evidence actually says.
Understanding itWhy what you watch keeps changing
A lot of people notice their taste drifting somewhere they would not have chosen, and quietly conclude something is wrong with them.
Understanding itWhy it comes back when things are going well
The most common time to slip is not a terrible week. It is a good stretch, right after you stopped doing the things that were working.
Understanding itTelling someone, without telling them everything
Secrecy is the fuel. But "tell someone" is easy advice to give and very hard to take, especially here. There is a middle option.
Understanding itThe flatline: the week most people give up
Somewhere in the second to sixth week, a lot of people describe everything going flat. Knowing it is coming is most of what gets you through it.
Understanding itIs this actually an addiction?
The honest answer is that the experts have not agreed, and what circulates online is stated far more confidently than the evidence supports.